The simplest (and most effective?) campaign ad ever

Given the postmodernist panache which has characterised Barack Obama’s  ascent to the summit of US politics (not to mention the terrifying amounts of money which have gone into this most recent contest already) there seems something curious, anachronistic even, about the uncomplicated nature of this recent attack ad by Obama’s campaign. Who would have thought that the verbatim words of your opponent, coupled with the cheaply and cheerfully emotive cinematography of the TV movie, could exercise such power?

A sign that contemporary politics is not as postmodern as we might have thought? Or rather that Mitt Romney, in spite of looking like the lazy casting choice for Republican president in a high budget but poorly directed HBO style show, remains simply inept at playing the baudrillardian games which constitute the working life of the high level politician in a post-democratic era?


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