The average Briton spends almost half their waking life using media and communications?

A fascinating report by regulator Ofcom sheds light on contemporary patterns of media and communication usage. See the executive summary here and full report here. It’s suggestive of a degree of ongoing growth in usage which perhaps still hasn’t been picked up by the slightly slower paced practice of academic researchers. As the slightly breathless video embedded below asks: “Is social media a fad? Or is it the biggest shift since the Industrial revolution?” It goes without saying that there’s an excluded middle between the two extremes but increasingly I’m much more  inclined to the later view than to the former. It’s important that a well meaning scepticism towards naive boosterism about technology doesn’t preclude our taking stock of the sheer enormity of the changes taking place in human communication and organization.

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