Superstar professors and their growing tendency to ‘do research’ in adverts

Witness Daniel Gilbert, superstar psychologist of TED fame, starring in adverts for Prudential:

And the rather less well known Adam Alter, who’s an assistant professor at NYU Stern,

Weirdly Robin Dunbar, he of Dunbar’s number, starred in a Guinness advert which has now been taken offline:

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Any other examples? This appropriation of the trappings of research within adverts seems to be matched by a trend towards ‘research’ in TV programmes themselves.


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