How not to use twitter as an academic

I usually tend towards the view that there’s no right or wrong way to use social media. These evaluations only make sense relative to some prior purpose and so I’m sceptical when blog posts pronounce on the right way to use Twitter or parallel claims with other platforms. However I realise there are a few things which I do see as intrinsically negative things to do on twitter, at least if you want to build positive connections with others working in your field:

  1. Don’t tweet everything you blog at people. It’s hard to build an audience as a blogger and a sense that no one is reading what you write can erode the enjoyment of blogging. But repeatedly tweeting links to new posts at people (i.e. “@soc_imagination my new blog post”) is the digital equivalent of looking up phone numbers of people in your field and cold calling them to announce that you’ve done some writing. If there’s some particularly pressing reason why this one post needs to gain an audience then that’s fair enough but before you send it directly to scores of people, it’s worth thinking about whether you’d do this ‘offline’.
  2. Don’t tweet requests for people to follow you back once you follow them. Much as with the first point, I’m surprised at how frequently I see people do this and more so they’ve done it with scores of people in quick succession. I understand the impulse to do it in some cases but again consider the ‘offline’ equivalent to this. I can’t quite work out what it would be but I’m sure it would be slightly creepy.
  3. There’s no need to thank people for retweeting you. If you remark something in conversation and someone says “that’s interesting” would you say “thank you for finding my remark interesting”? Retweeting is usually some variant upon affirming that a tweet was interesting or valuable in some way. Thanking people for retweeting (or following for that matter) makes a momentary interaction feel creepily transactional to me.

What would you add to the list? If a certain number of people share an antipathy towards a way of acting on twitter then at what point should we start talking about these as norms?

Categories: Higher Education, Outflanking Platitudes

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