A scientist discovers ethnography

This is a fascinatingly open reflection upon discovering ethnography for the first time and how it challenges one’s training in the ‘scientific method’:

In summary, this experience has been a fascinating one – a new world for me. I have been trained as a scientist. As a scientist, I have ideas about what scientific method is, and what evidence is. I now understand the value of the qualitative approach – hard for a scientist to say. Qualitative research opens a window to descriptive data and analysis. As our markets change, understanding who constitutes our market, and how users behave is more important than ever.

http://scholarlykitchen.sspnet.org/2015/04/22/ethnography-a-scientist-discovers-the-value-of-the-social-sciences/


Categories: Rethinking The World

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *