Apologies for the title. It’s intended as an example of what this post discusses: what titles work well on Twitter? The Buffer team share examples of titles that have proved particularly effective on their blog. Their average tweets receive 100-150 clicks whereas all of these reliably receive over 200:
- Twitter Tips for Beginners: Everything I Wish I Knew When I Started
- How I Got 4x Faster Writing Blogposts
- The Origin of the 8-Hour Work Day and Why We Should Rethink It
- 59 Free Twitter Tools and Apps That Do Pretty Much Everything
- Shave 20 Hours Off Your Work Week With This Email Template
- How to Get Your First 1,000 Followers on Twitter — A step-by-step guide!
- 30 Little-Known Features of the #SocialMedia Sites You Use Every Day
- How to Easily Save 60 Minutes Every Day on the Internet
- 7 Ways I Accidentally Got More Twitter Followers (and How You Can on Purpose!)
- 53+ Free Image Sources For Your Blog and Social Media Posts
They describe how these titles use a range of reliable strategies which anyone can use when blogging:
My own experience suggests their claims are accurate. But I’m still hesitant when it comes to academic blogging. Ideally I’d like to find a middle ground between these social media friendly titles and the ‘narrative titles’ that the LSE blogs use. My fear is that following the metrics too closely inevitably leads us into Upworthy territory: “You’ll never believe what this start-up company is telling us about what academics have to do in order to succeed at social media”. That would be bad, right?
Categories: Social Media for Academics