This superb post by Tressie McMillan Cottom considers the algorithmic shaping of life chances under digital capitalism:
Whether or not i know these ads are scams is entirely up to my individual cultural capital. Basically, do I know better? And if I do know better, how do I come to know it?
I happen to know better because I have an advanced education, peers with advanced educations and I read broadly. All of those are also a function of wealth and status. I won’t draw out the causal diagram I’ve got brewing in my mind but basically it would say something like, “you need wealth and status to get advantageous services offered you on the social media that overlays our social world and you need proximity wealth and status to know when those services are advantageous or not”.
It is in interesting twist on how credit scoring shapes life chances. And it runs right through social media and how a “personalized” platform can never be democratizing when the platform operates in a society defined by inequalities.