Ford’s Sociological Department

A fascinating snippet from No Such Thing as a Free Gift, by Linsey McGoey, loc 932:

The Ford Motor Company established its own Sociological Department, employing an initial team of fifty and then a total of 160 ‘investigators’ tasked with circulating in the community and paying impromptu visits to the homes of Ford’s workers, each of whom needed to be confirmed as sober, thrifty (through making regular bank deposits), and ‘clean of person’ to qualify for the new five-dollars-a-day remuneration scheme.


Categories: Rethinking The World

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