Where now for the random probability survey?

Face to face survey fieldwork is widely perceived to be in crisis. Do ever-dwindling response rates signal the end for traditional probability methods, and if so can alternatives such as quota sampling or probability panels take their place?  This event explores the options available to research commissioners seeking rigorous findings, and identifies the trade-offs in terms of cost, bias, and timeliness.

Several experts will be sharing their insights:

1.  The facts about declining response with Patten Smith, Head of Research Methods Centre at Ipsos MORI and SRA Chair, and colleagues

2.  The case for quota sampling with Roger Mortimore, Director of Political Analysis, Ipsos MORI

3.  Random probability adaptations with Kirby Swales, Director of the Survey Research Centre at NatCen; Alice Fitzpatrick, Research Director and Joel Williams, Head of Survey Methods, both at Kantar Public

4:  The scientific assessment with Patrick Sturgis, Director of the National Centre for Research Methods

5.  The clients’ perspective with Siobhan Campbell, Head of Central Research Team and Deputy Chief Scientific Advisor at the Department for Transport

The chair will be Ed Dunn, Deputy Director of ONS and Head of Social Survey Division.

Following the event you’re invited to a drinks reception and delegates will also have the option to view the Wellcome Collection galleries which are free of charge and open until 10pm.

Book your place here:  http://the-sra.org.uk/event-registration/?ee=513

The delegate rate is £60 (discounts for SRA members).
With best regards

The Social Research Association
www.the-sra.org.uk
admin@the-sra.org.uk


Categories: Conferences

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