Do you want your research to produce more impact? Many researchers are excited about the potential social media offers for generating impact but with 500 million tweets per day, 3 million blog posts per day and over a billion websites they face an obvious challenge: how do you ensure you are heard above the din? How can you use social media effectively without spending all your time online? How can you use social media as part of a multi-faceted and cost-effective impact strategy?
This workshop offers a practical introduction to these challenges, exploring how to use social media to engage with groups beyond the academy and ensure the impact of research. The session will include an overview of key considerations and group discussion of practical problems. The focus throughout will be on practical and sustainable techniques to build ongoing relations with publics outside the academy.
At the end of the day, participants will have learnt about the opportunities and challenges posed by social media for researcher impact, as well as having designed a bespoke impact strategy relevant to their own projects. Participants also have the option of purchasing five hours of coaching via Skype to support the implementation of this strategy. This includes a free copy of Social Media for Academics.