In this video, Surrey psychologist Dr Peter Hegarty discusses whether sex offenders and lads’ mags are talking the same language. His findings shed a rather worrying light on the rise of lad’s mags in the UK culture. How could we respond to this? Should we respond to it? Are these just the chance findings of one study? Or does it shed a light on the broad effects which the mainstreaming of soft core pornography is having on young men in the UK?