Richard Thaler on Nudge

An engaging lecture by Richard Thaler on the concept of Nudge. Along with his colleague Cass Sunstein (author of some superb books on the internet) their work briefly became hugely fashionable last year. Interestingly it seems to have been dropped somewhat as the financial crisis has reshaped the political landscape. It’s still worth listening to though because behind the third way era platitudes (“a new way of thinking about politics which is neither left nor right”) there’s genuinely worthwhile empirical research here being applied in an intriguing way.


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