Fashion online

It is interesting to see how the fashion industry has been employing new computer visualisation techniques to approach realistic, three-dimensional human body shapes. This influences the way we shop, as well as the dynamic of the market for clothes: for example, while 20% of the clothes from traditional shops go to waste, of all clothes bought online about 1/3 end up being returned!  This short BBC documentary (video here) explores some of the newest technology used by retailers to facilitate online shopping for clothes.

Categories: Rethinking The World

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