Social media offers for exciting opportunities for generating impact and communicating research beyond the academy. However, 500 million tweets and 3 million blog posts that are generated in a single day, as well as over a billion websites, pose an obvious challenge: how do you ensure you are heard above the din? How can you help researchers use social media effectively? How can you use social media as part of a multi-faceted and cost-effective impact strategy?
Aimed at academic researchers, research managers, university leaders, and project administrators, this workshop offers a practical introduction to using social media to engage with groups beyond the academy in a way that generates lasting impact. The session includes an overview of key considerations and group discussion of practical problems. The focus throughout will be on practical and sustainable techniques to build ongoing relations with publics outside the academy.
Each participant will have the opportunity to learn about the potential of social media in the current research funding environment, as well as draft an impact strategy relevant to their own projects. In addition to this, participants also have the option to purchase five hours of additional coaching via Skype to support the implementation of this strategy. This includes a free copy of Social Media for Academics.
Mark Carrigan is a Digital Sociologist and Social Media Consultant. He is Digital Fellow at The Sociological Review and recently completed three years as Research Fellow in the Centre for Social Ontology at the University of Warwick. He is the author of Social Media for Academics, published by Sage in early 2016. This is the first book length guide to the use of social media within higher education and has been widely praised across a diverse range of reviews.